Social Media Marketing (SMM) just keeps growing and growing, with 2.32 billion users on Facebook (and still growing), it has become a vital part of a business to have a presence on social media. Social media delivers measurable results in sales, leads, and branding. It offers business’s great ROI, enabling them to reach a large audience at a low cost. With all the noise and saturation of businesses and brands online vying for more clients and customers, there is one guaranteed thing that any smart business owner can do to stand above the noise to build and keep their network of buyers.
Although most business owners today are familiar with the concepts of digital marketing and customer relations management (CRM), the concept and successful application of SMCC (social media customer care) isn’t quite as widespread. Considering ever-increasing volumes of competing brands getting online, the wiser business owners should be shifting their attention to reaching out to their customers when it matters the most, addressing their questions, problems, and concerns.
A big part of SMM is influencer marketing. Influencer marketing is a type of social media marketing that uses brand mentions and endorsements from influencer. Influencer marketing works because of the high amount of trust that influencer's have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers. It is also a great way to take high quality pictures of your products without having to pay a photographer and model.
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