Professional photography is a great way to depict your organization’s brand without having to use words. But if you aren’t using the right photography on your website, you might be sending the wrong message. Now more than ever, visual communication is key for modern marketing, and as a result, photography is becoming a crucial component for promoting any given product or service.
With the amount of content that is published every day, marketers need to take advantage of any chance they have to grab attention. Most of the people reading a blog post (including this one) will only get through 20 percent of it. To help prospects digest your website content, break it up with visuals. Beautiful imagery will help grab your readers’ attention and help them digest your points of emphasis without losing them in too many words.