Marketing has changed drastically over the past few years. With the rise of social media, influencers, etc. Markers are overwhelmed with all the tools and resources available.
Today, we live in a world that is ruled by algorithms. They steer our every decision, most of all our buying behavior. People who claim that they will not let themselves be influenced by them are unfortunately naïve or delusional. One of the most exciting next phases will be that of automated and predictive commerce, combined with the filtering power of AI assistants. In short: about 80% of the routine shopping that we perform per month, will become automated, with very little input from humans.
What is machine marketing?
Machine marketing is using statistics to find patterns in massive* amounts of data. And data, here, encompasses a lot of things—numbers, words, images, clicks, what have you. If it can be digitally stored, it can be fed into a machine-learning algorithm.
Machine marketing is the process that powers many of the services we use today—recommendation systems like those on Netflix, YouTube, and Spotify; search engines like Google and yahoo; social-media feeds like Facebook and Twitter; voice assistants like Siri and Alexa. The list goes on.